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The Eddie Mercer Automotive Experience

It's the big day. You're ready to find that perfect vehicle. You've done your research, you know what you want and how much you're willing to spend. Those salespeople don't stand a chance against you. 

This is the mentality most people have when preparing to shop for a car. It's you against the dealership. But wouldn't it be better if you and your sales associate worked together? That's the goal at Eddie Mercer Automotive. 

Our atmosphere is low pressure and laid back. So laid back that most customers don't want to leave. We treat everyone like family by making the car shopping experience fun. Check out some of our customers below!

Become part of our Eddie Mercer Automotive family! 

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Used Car Shopping Myths

Car shopping can be intimidating. And the stigma that comes with car sales can make the experience even harder. But most of the stereotypes about car sales and sales people are myths. Here at Eddie Mercer Automotive we want to tell you the truth about used car sales and used car sales people to help YOU get the best vehicle, while still saving money.

1. Going to the dealership at a certain time of day will get you a lower price. 

This one is absolutely a myth. No matter what time of day you visit the dealership, the prices will be the same. Dealerships don't raise and lower prices throughout the day, nor do they wait until right before closing time to drop prices on vehicles. When car shopping, go to the dealership when it's convenient for your schedule and you're sure to get a great price and a great car buying experience. Which brings me to my next myth...

2. Car sales staff only care about the sale, not you.

While I obviously can't speak for every single person in car sales, I would venture to say that the VAST majority of those in auto sales are more concerned about your level of satisfaction with your purchase than just closing a deal. A dealership functions much better with a small number of happy customers versus a large number of dissatisfied customers. Our goal is not just to sell a car, but to find the perfect vehicle for each customer. If you are unsure about a vehicle, no one is going to pressure you into buying. The sale always comes second to customer satisfaction. 

3. Dealerships rip you off on trade ins.

While a dealership probably can't give you what you believe your car is worth, they will give you as much as they can on your trade. The dealership still has to turn a profit on your trade which is why many people believe they are being cheated out of their trade in vehicle. Whether your trade is sold at the dealership or sent to auction, the dealership still has to make a profit, otherwise there would be no dealership! Most of the time however, the dealership not only gives you a fair trade in value for your vehicle, but also gives you a great price on whatever vehicle you are considering purchasing. We've had circumstances where a customer was able to trade in one car for another free and clear! While this definitely doesn't happen all the time, it's just another instance of dealerships doing everything they can to give you a fair trade. 

4.  Shopping for a vehicle is boring.

While there are aspects of car shopping that can be boring, the actual act of the shopping should be fun! You are the one in control and you get to decide what you like and dislike, what will suit your needs, and what works for your budget. Our sales staff loves the challenge of finding the perfect fit for you. There's nothing better in this industry than getting to see a customer excitedly get into their new (to them!) vehicle with a huge smile on their face. 

The bottom line: Dealerships and members of the sales staff aren't out to get you. They want you to get a great deal just as much, if not more, than you do. An experienced sales staff is easy to spot with the way they treat you. No pressure, just helping you find what works for you and your unique situation.

October Solds!

October was a great month at Eddie Mercer Automotive! 

Check out our happy customers below!

Our salesman, Joe with Mrs. Hulett and her 2013 Hyundai Elantra!

Zach with Mr. Johnson and his 2015 Ford Mustang Roush!

Drew with Dustin and his 2012 Ford Super Duty F-250!

Zach and Mr. Rankins with his 2014 Mercedes ML 350!

Drew and Zach with Rachel and her 2008 Chevy Suburban!

Joe with Liam and his 2010 Ford Ranger!

Drew with Desean and his 2014 Chevy Cruze!

Zach and The Scruggs family with their 2018 Honda Odyssey!

Your Step by Step Guide to Car Shopping

YOUR CAR BUYING GUIDE

Shopping for a vehicle can be incredibly stressful. Do you want new or used? Financing or pay upfront? What size, make, model, color? There are so many decisions to be made about this major purchase.

 Here at Eddie Mercer Automotive,

 we want to make this process not only easy, but enjoyable. Here is our step by step guide to finding your perfect vehicle.

1. What kind of vehicle are you searching for?

Are you looking for a car? Truck? SUV? Van? Before you get into the specifics of brands, you need to know what general type of vehicle will suit your needs. If you are looking for something powerful to pull your boat, try something like the 2015 Ram 1500 Laramie Longhorn.If you need something that gets great gas mileage, take the 2017 Toyota Corolla SE for a spin. 

2. New vs. Used

Most of this decision comes down to your budget. While some people prefer to buy brand new, you often save money without sacrificing quality by going with a pre-owned vehicle. Nowadays, most pre-owned vehicles are still under warranty or you are able to purchase a warranty right at the dealership! Even if you are set on buying new, remember that pre-owned dealerships often get current year inventory. For example, we currently have over 20 vehicles that are 2017 or newer!

3. Financing or Buying outright?

This is another decision that depends heavily on your budget. Most people cannot afford to pay the full cost of a vehicle upfront. And while paying upfront definitely has it's advantages, financing a vehicle can be beneficial as well. By financing your vehicle, you can help build your credit and you often have a larger selection of vehicles to choose from than you would if you paid the full cost at once. Even first time buyers can get approved for auto financing. We work with over 30 different lenders and our fantastic finance manager does a great job of trying everything to get you an approval. Don't let the fear of being denied stop you from trying if you are considering financing a car. 

4. What's your preferred make and model?

Everyone usually has a preference when it comes to car brands. Some people refuse to buy foreign while others have a strong bias toward Japanese cars. One person may say they'll never buy a Ford, while another has only ever owned Ford vehicles. It all comes down to your personal preference. This can either make the process very easy or very difficult for you. Sometimes stepping out of your comfort zone leads to you finding your perfect vehicle! 

Ready to start shopping? 

Visit our website,

give us a call at (850)-479-2272, 

or come see us at 

705 New Warrington Rd 

Pensacola, FL 32506

March Solds!

March was another month filled with happy customers at Eddie Mercer Automotive! Check out who got to go home in their dream cars!

Our salesman, Drew with Mrs. Penrose and her 2010 Nissan Murano!

Alex with his 2012 Ram 1500 and our salesman Jones! 

Zach with the Thompsons and their 2016 Chevy Silverado 1500!

Warren with Jeremy and his 2016 Nissan Rogue!

 Hope you enjoy your new ride Jeremy!

Justin with our salesman, Joe and his 2008 Jeep Wrangler!

Vernessa with Jones and her 2016 Kia Optima! Enjoy your new ride!

Drew with Mr. Troublefield and his 2008 GMC Sierra 1500!

Manuelli with Zach and her 2015 Mitsubishi Lancer! Hope you love it!

Brandon and his 2013 Audi A4 with our salesman, Warren! 

Enjoy your new ride Brandon!

Shanda with Joe and her 2014 Ram Promaster Cargo Van!

Ready for a test drive?

 Stop by the dealership, visit our website, 

or give us a call at (850)-479-2272!

February SOLDS!

The month of February had so many 

people falling in love....with their new rides! 

Check out our amazing customers from last month!

Sharon with our salesmen Warren and Drew and her 2011 Ford Ranger!

Our salesman, Dave, with Kaylen and her 2013 Hyundai Elantra!

Johanna with our salesman, Joe and her 2010 Lexus IS 250C!

David and our salesman Jones! Enjoy your 2011 Jeep Liberty!

Drew with the Solorzano Family! We hope you all love your 

2008 Chevy Suburban!

Sheldon with his 2014 Mitsubishi Evo and our salesman Warren!

Dave with the Willettes and their 2012 Chevy Equinox!

Jones and Hagan! Enjoy your 2014 Ram 1500 Hagan!

Joe with Andrea and her 2011 Ford Fusion!

The Wickson family with Drew and our finance manager, Rick! Enjoy your 2013 Dodge Grand Caravan!

Ready for a test drive?

 Stop by the dealership, visit our website, 

or give us a call at (850)-479-2272!

January SOLDS!

We are so grateful for this month's customers! 

It's always a joy to see so many smiling faces.

Mr. Omundsen with his 2010 F-150!

Aisha and her 2007 Lincoln MKX!

Jordan with the 1999 Mercedes SL500!

The Stacy's and their 2010 Ford Explorer!

Lisa and her 2006 Honda CR-V!

Steven on the 2011 Toyota Tundra! Enjoy!

The Huffman's and their 2011 Ford Fusion!

Mr. Hayes and his 2011 Ford F-250!

Mitch with his 2006 Ford Super Duty F-250!

Ready for a test drive?

 Stop by the dealership, visit our website, 

or give us a call at (850)-479-2272!